Local SEO (search engine optimisation) is an important strategy for all businesses, especially small to medium sized businesses which somewhat rely on their locality to serve customers (think your local pharmacy, local Italian restaurant, or local mechanic).
One of the first tactics we always suggest to business owners wanting to improve their local search ranking is to take advantage of the free Google Business tool. In this article we look at why local search is important and how you can turn the thousands of local searches performed every day into paying customers.
Ready for some new features to knock your socks off? Because this month we’re all about feet. Well, footers, to be exact. Come to think of it, while we’re on the topic of socks, would you like some shoes with that? You too can cross-sell to your heart’s content with our new product suggestions feature (beta). If you’re not getting a kick out of our puns, let’s move on to explain more about what’s new in Storbie this month. (more…)
Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!
We spoke to Lisa Robertson from Love Lis NZ, an online store selling fine art prints. Lisa shares some valuable insights for new business owners, read on to find out:
How to successfully manage your days working from home and achieve your ideal work/life balance
The importance of building up a customer database for email marketing
How you can make Facebook marketing work for you
The importance of planning, research and epic customer service
Lisa’s advice for you if you’re thinking about turning your passion into a career
It’s been a busy start to the festive season for the Storbie team! We’ve released a bunch of exciting new features for both online shops and marketplaces that will help you grow your business. The team have added Facebook Pixel and Google AdWords conversion tracking (beta), a new billing system for Storbie so you can easily pay by credit card and switch plans yourself, a Markets tab in your Manage area to allow you to promote your products in our new marketplaces, and more improvements and fixes detailed below. For marketplaces, there is a new member opt in/opt out system, the ability to display products filtered by price and more! (more…)
So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.
The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.
Would you like a full-width photo in your header? How about a dose of parallax scrolling with a dash of animation to give your website a bit more zing?
The team are working on some great new design features and first off the rank is a new header with support for a full-width photo with optional parallax scrolling, text overlay and a call-to-action button. Also included is the option to have your navigation next to your logo. (more…)
Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.
Taking Advantage of Purchasing Behaviour Trends To Encourage Shopping Locally
Consumers want to purchase locally-made goods and support local businesses, and they are doing more and more product research online and on-the-go before stepping in store to purchase. These are two trends that business associations can take advantage of in their marketing, says Sandy Turner, General Manager of the Hamilton Central Business Association (HCBA). Turner says digital channels are a vital way to get these products in front of consumers and influence buyer behaviour. She explains how HCBA’s marketing efforts combine digital and traditional methods and why the new Hamilton Central online marketplace website is a key part of the Hamilton digital strategy.
A common perception is that online is just a sales channel that detracts from brick-and-mortar sales, however research shows that digital interactions in fact have a huge influence on in store sales (called web-influenced sales) and buying behaviour. (more…)
What do you do when you search online for a product and land on a company’s website? Whether consciously or subconsciously, we all perform checks on the company before considering purchase. It makes sense that we want to make sure this company we haven’t dealt with before is trustworthy, before punching in our credit card details. A great product alone isn’t going to instantly make us part with our hard-earned cash. We need to know who we’re buying from, that they’re reputable, and be assured we’ll receive the product and appropriate service.
So what things help us as online shoppers to tick the boxes? There’s some really simple, but extremely valuable, information that all online businesses can include on their website to help potential customers overcome that first barrier to buying online from a business new to them.
Here’s a list of 12 must-haves for your online store to build trust, with examples from some of the most successful Storbie ecommerce stores. Cross these 12 things off the list and you’ll know you have a great basis for winning over new online shoppers. (more…)
This edition of Small Talk is about Squid, an award-winning rainwear design company founded in London by Viviane Jaeger and Emma-Jayne Parkes. The duo started out selling at a Sunday market, secured a contract with TATE Museums and The Museum of Modern Art and are now selling in 19 countries worldwide. They have just launched their newest venture in New Zealand by selling online using the Smallfish platform.
We spoke to Viviane and Emma-Jayne about the milestones that have propelled the growth and success of Squid. Their story serves as a great example of how passion, a vision and careful research and development can drive your business to new heights. (more…)
At Smallfish, we love having a good old yarn (usually with a cup of tea in hand) about all the new and interesting online stores that start selling using our ecommerce platform. So we thought you might like to hear about them too. Introducing our new blog segment — Small Talk. This is the first in the series of not-to-be-missed conversation about Smallfish stores.
Unlike awkward hallway conversation which you try to avoid by pretending you’re on your cellphone, we think this Small Talk is worth hearing. So come have a natter, a chinwag, a chat — feel free to tell us about the wonderful existence of your own store, or one that you love. We’ll supply the tea, you bring the gingernuts. (more…)