Attracting new customers and selling more to existing customers are the two main ways to grow your pharmacy, however, selling more to existing customers can be challenging when your pharmacy is based in a low-income area.
You already understand how much financial strain some families experience just to meet their basic healthcare needs and for these customers, focusing on patient care and filling their prescriptions efficiently and safely is your priority.
So, what does that mean for your pharmacy and its ability to grow? It means turning some of your attention to attracting new customers. Today, we’re going to look into some of the different customer groups you can reach by building an online presence for your pharmacy:
A social media page is a great start towards
an online presence. But it’s just that – a start. We often speak to pharmacists
who say they have a Facebook page, and therefore don’t need a website, online
store or other online presence. Today, we’re going to explore that point of
view, and explain why you need a website as well as a social media page.
Big discounters have arrived in the New Zealand pharmacy market. It’s been a long time coming, but now that they’re setting up shop next door, how prepared are you to compete?
We speak with Managing Director of First Retail Group Ltd, Chris Wilkinson, about the importance of an online strategy to help prepare against discounters.
Chris, we’ve seen discounters come into the
market in other verticals. What affect can they have on established businesses?
Discounters are disruptors in that they
shift consumer expectations, making it more challenging for established businesses
to compete. Retailers must look to other ways of demonstrating their overall
value proposition and widen their audience through new channels such as
Ten years ago, the only way for New Zealanders to
get their hands on an iPhone was to import it from overseas and have a telco
unlock it. Now over 70% of us own a smartphone.
Not unrelated, New Zealand is currently seeing a
decline in people driving. There are around 100,000 less drivers now than in
2012. Fewer people under the age of 40 are learning to drive, with less teens
on the road than those over 75 years of age.
These changes are just part of what is causing a significant shift in the way we shop. With access to the world in your pocket, why drive
to a store, when the store can come to you?
Pharmacies are not immune, and need to adapt if they are to continue being relevant in this evolving market.
Last week, we went through six questions that pharmacists should be asking the company they work with when they build a website. Those six questions covered the basics to get your site up and running.
Once you’ve worked through them, you’ll want to ask some more advanced questions. These questions are all about selling online and listing your products online. Even if you don’t intend on doing this any time soon, it’s worth having a discussion, just to lay the groundwork for the future.
Your website appearing in a Google search is dependent on strong SEO. And the steps to create SEO will not only assist in your online visibility, but also add to the experience for consumers that are using your website.
Part six of an eight part series on Search Engine Optimisation for your website looks at Headings.
The good news is that if you’re already using the Storbie platform, a lot of the hard work here is done. (more…)
An integral part of setting up a website is ensuring it is search engine optimised. In this eight part series, we take you through some of the simple steps you can take to increase visibility, and therefore discoverability of your Storbie website.
We’re updating the Very Well site as an example to help best explain the process. Previously we looked at keywords and how to thread them throughout your website and into your product descriptions, and continued with product images.
Next we take you through page name and URL settings to increase your website’s SEO.