online

Does a pharmacy need more than a social media page?

A social media page is a great start towards an online presence. But it’s just that – a start. We often speak to pharmacists who say they have a Facebook page, and therefore don’t need a website, online store or other online presence. Today, we’re going to explore that point of view, and explain why you need a website as well as a social media page.

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Prepare against discounters with an online strategy

Big discounters have arrived in the New Zealand pharmacy market. It’s been a long time coming, but now that they’re setting up shop next door, how prepared are you to compete?

We speak with Managing Director of First Retail Group Ltd, Chris Wilkinson, about the importance of an online strategy to help prepare against discounters.

Chris, we’ve seen discounters come into the market in other verticals. What affect can they have on established businesses?

Discounters are disruptors in that they shift consumer expectations, making it more challenging for established businesses to compete. Retailers must look to other ways of demonstrating their overall value proposition and widen their audience through new channels such as e-commerce.

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Consumers Don’t Buy The Way They Used To

We’re in a time of accelerating change.

Ten years ago, the only way for New Zealanders to get their hands on an iPhone was to import it from overseas and have a telco unlock it. Now over 70% of us own a smartphone.

Not unrelated, New Zealand is currently seeing a decline in people driving. There are around 100,000 less drivers now than in 2012. Fewer people under the age of 40 are learning to drive, with less teens on the road than those over 75 years of age.

These changes are just part of what is causing a significant shift in the way we shop. With access to the world in your pocket, why drive to a store, when the store can come to you?

Pharmacies are not immune, and need to adapt if they are to continue being relevant in this evolving market.

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6 More Questions Every Pharmacy Owner Should Be Asking Their Website Partner

Last week, we went through six questions that pharmacists should be asking the company they work with when they build a website. Those six questions covered the basics to get your site up and running.  

Once you’ve worked through them, you’ll want to ask some more advanced questions. These questions are all about selling online and listing your products online. Even if you don’t intend on doing this any time soon, it’s worth having a discussion, just to lay the groundwork for the future.  

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SEO Guide – Step 8: Settings

To be visible on web searches, your website needs to have strong SEO.

By following through the previous steps in our guide, your Storbie shop will be optimised and looking great for your customers.

In the final chapter, we take you through the extra settings that Storbie has available. (more…)

SEO Guide – Step 7: Accessibility of your ecommerce website

Search engine optimisation affects the online visibility of your business and products through organic results. The higher your rank, the more likelihood of being seen by your target audience.

Accessibility in the online world can mean a few different things. It can relate to the accessibility of the device a website is being viewed on, as well as the accessibility for the people using it. 

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SEO Guide – Step 6: Headings

Your website appearing in a Google search is dependent on strong SEO. And the steps to create SEO will not only assist in your online visibility, but also add to the experience for consumers that are using your website.

Part six of an eight part series on Search Engine Optimisation for your website looks at Headings.

The good news is that if you’re already using the Storbie platform, a lot of the hard work here is done.
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SEO Guide – Step 5: Social Media

Search Engine Optimisation, or SEO, is the most effective way of organically bringing people to your Storbie website.

In the first four steps of our eight part series, we have looked at keywords, product images, your page name and URL. In our fifth step we take a more external view with the role of social media.

Having a social media presence adds to your company’s credibility, and the more active social accounts that link to your website, the more credible search engines view it.

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SEO Guide – Step 4: Page Name and URL

An integral part of setting up a website is ensuring it is search engine optimised. In this eight part series, we take you through some of the simple steps you can take to increase visibility, and therefore discoverability of your Storbie website.

We’re updating the Very Well site as an example to help best explain the process. Previously we looked at keywords and how to thread them throughout your website and into your product descriptions, and continued with product images.

Next we take you through page name and URL settings to increase your website’s SEO.

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SEO Guide – Step 3: Optimising Product Images for Search

In part three of an eight part series, we’ll take you through optimising product images on your Storbie website for SEO. By using SEO, or Search Engine Optimisation, your website and products are more likely to be visible by online search engines, and therefore to be found by consumers.

We’re updating the Very Well website in these steps to help best explain the process. Last time, we looked at keywords and how to thread them throughout your website and into your product descriptions.

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