Pharmacy

Reasons for a pharmacy to not have a website and why that could be hurting your business

If you have concerns about the future of community pharmacies, you’ll be looking for solutions to ensure their longevity.

The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include:

  • Digital enablement
  • Health services
  • Community health hub
  • Business operations
  • Automation
  • In-home care
  • Leverage brand
  • Coordination, accreditation and partnerships
  • New products

The first four are considered priorities and the first three being the most “attractive” for both pharmacies and consumers.

Storbie is the award-winning solution and number one website platform used by New Zealand pharmacies. We work closely with the Pharmacy Guild to best understand what pharmacists need, to find web solutions to meet your specific digital requirements.

CP2025 is essentially a prescription for the health-betterment of community pharmacies.

In this article we take a look at the top 4 reasons to stay offline and why that could be at the detriment to your pharmacy.

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What insights can New Zealand pharmacies gain from Australia’s CP2025

The Pharmacy Guild of Australia recently presented their major strategic planning project at their annual conference, Pharmacy Connect, to Australian pharmacies.

Called Community Pharmacy 2025, or CP2025, it outlines a recommended strategic vision and road map to achieve growth in community pharmacies and ensure their sustainability through to the year 2025 and beyond.

CP2025 is the outcome of large scale market research undertaken with pharmacy owners, staff, students, patients, and stakeholder engagement, and the results are just as relevant for New Zealand pharmacies as our neighbours across the ditch.

The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include: (more…)

How to sell more using Storbie Marketplaces

One of the unique features of Storbie is the ability to create and join marketplaces.

A marketplace is an online destination for multiple shops to be grouped together to increase discoverability, it’s part of being “Different Together“. Much like going to physical markets, Storbie’s online marketplaces allow shoppers to browse a range of products. However these markets are always open and allow search from anywhere via mobile, tablet, laptop or desktop computer.

The more visibility your website and products have, the more likely customers will see your products and buy from you.

No more waiting until the weekend, handling cash or moving stock in the rain!

In this article we will look at how to get the most out of joining a marketplace with a listing page, as well as with an existing Storbie website. (more…)

Benefits of a Product Range Website: 5 Reasons to Showcase Your Products Online

Do you own a Swiss Army knife? Have you used every one of its tools? Probably not… yet.

Just because the tools are there, doesn’t mean that they are right for your needs right now. But of course, they may come in handy in the future.

It can be the same with your website. Storbie provides lots of features, including ecommerce. But if you feel that your business isn’t ready for that step yet, no worries. It’ll still be there when you are, and in the meantime there are lots of ways to benefit from its Swiss Army features, including having a catalogue website which showcases your products without online sales.

Let’s take a look at the top five benefits to having a Product Range website with Storbie. (more…)

What Type of Website Does My Pharmacy Need?

A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

Pharmacies are especially of interest to shoppers in New Zealand, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)

Storbie named Supplier of the Year at the 2018 Pharmacy Awards

Wellington-based ecommerce platform, Storbie, is proud to have been named Supplier of the Year at the 2018 Pharmacy Awards held in Auckland on Saturday evening, 28 July.

In just 18 months, Storbie has become the leading ecommerce provider for New Zealand independent pharmacies, with over 20% using the platform. Storbie is recommended to pharmacies by the Pharmacy Guild of New Zealand.

Storbie is helping community pharmacies engage with the changing generation of shoppers as well as prepare them for the influx of overseas discounter chains. With the option for a catalogue website, click and collect, or full ecommerce, pharmacies can choose the level of online sophistication they need to help their customers make informed decisions. (more…)

House of Camille Now Available in Storbie Supplier Network

House of Camille is the latest company to join the Storbie Supplier Network for Pharmacies.

One of the leading suppliers to the beauty industry for over 34 years, House of Camille has award-winning Skindinavia makeup and Brush on Block sun-care products available to sync directly with your Storbie pharmacy website.

House of Camille products will automatically update with the latest changes, images and compliant descriptions. Price and stock levels can also synchronise with pharmacy POS systems.

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Connect with the Storbie Pharmacy Supplier Network

Storbie is the website and e-commerce platform recommended for pharmacies by the Pharmacy Guild of New Zealand.

We know through our work with the Guild, and the hundreds of pharmacy owners we deal with throughout New Zealand, that one of the biggest challenges pharmacy owners face in managing a website is time.

That’s why we’ve created the Storbie Pharmacy Supplier Network, which allows pharmacies to load products to their Storbie website faster than ever with compliant descriptions and quality images direct from suppliers. (more…)

Global Consumer Goods Company Reckitt Benckiser joins Storbie Supplier Network

Storbie is pleased to announce our partnership with Reckitt Benckiser (RB) for the Supplier Network for Pharmacies.

The global force in health, hygiene and home, RB has numerous trusted brands including Nurofen, Scholl, Strepsils, Durex, and Gaviscon. All will be available to sync directly with pharmacies on our Pharmacy Pro Plan from April 2018. (more…)

Why your pharmacy needs a website

Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.

If your pharmacy does not have an adequate online presence, you could in fact be missing out on sales through your physical store.

Many business owners think a website or online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers. (more…)