This Storbie article appeared in the June issue of Contact – the magazine for members of the Pharmacy Guild of NZ.
Pharmacies are an extremely important part of any community. A successful pharmacy represents successful relationships and a strong level of trust with members of the community. Social media allows you to amplify these relationships and connect with more members of your community. These 10 simple social media content ideas for pharmacies will help you achieve this.
There is an increasing need for pharmacies to build an online presence, with a particular focus on ensuring a superior mobile experience, says Shane Bartle, CEO of ecommerce company Storbie.
If pharmacies do not have an adequate online presence, they could be missing out on sales through their physical store.
“People think an online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers.”
A survey found 69% of smartphone owners would use their device for shopping while on holiday, including 62% using their phone to find store locations and 50% getting product information, he says.
Bartle was a speaker at the 2015 Pharmacy Business Network (PBN) and will be speaking at PBN again in 2017, drawing on his expertise and knowledge in the field of ecommerce and multi-channel retail to inform pharmacy owners and managers as to the importance of having an online presence.
His insights are informed by what is happening in the consumer health market, looking at how it is changing and how pharmacies can adapt in order to attract and retain the modern consumer. (more…)