Over the last 12 months Storbie has quickly grown to be the biggest supplier of ecommerce-capable websites to independent pharmacies in New Zealand. During that time, we have spoken to hundreds of pharmacies, come to admire the important work that they do and appreciate the way that they manage a complex and challenging business.
Pharmacies are not only delivering an important health service – that many of us take for granted and takes years of training, focus and attention to detail – they are also managing a complex retail business, bringing together products from hundreds of suppliers into a busy store. It’s no wonder that pharmacies often struggle to find the time to get their pharmacy and product catalogue online even if they appreciate the importance of doing so.
Identifying the challenges of online product catalogue management for pharmacies
At Storbie we are a practical bunch. We are always striving to identify and solve our customers’ real challenges. We have also always been the champion of the independent retailer. While working with pharmacies, we have come to learn that the biggest challenge facing the independent pharmacy in New Zealand regarding setting up and managing a digital channel is the product catalogue. (more…)
This Storbie article appeared in the June issue of Contact – the magazine for members of the Pharmacy Guild of NZ.
Pharmacies are an extremely important part of any community. A successful pharmacy represents successful relationships and a strong level of trust with members of the community. Social media allows you to amplify these relationships and connect with more members of your community. These 10 simple social media content ideas for pharmacies will help you achieve this.
There is an increasing need for pharmacies to build an online presence, with a particular focus on ensuring a superior mobile experience, says Shane Bartle, CEO of ecommerce company Storbie.
If pharmacies do not have an adequate online presence, they could be missing out on sales through their physical store.
“People think an online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers.”
A survey found 69% of smartphone owners would use their device for shopping while on holiday, including 62% using their phone to find store locations and 50% getting product information, he says.
Bartle was a speaker at the 2015 Pharmacy Business Network (PBN) and will be speaking at PBN again in 2017, drawing on his expertise and knowledge in the field of ecommerce and multi-channel retail to inform pharmacy owners and managers as to the importance of having an online presence.
His insights are informed by what is happening in the consumer health market, looking at how it is changing and how pharmacies can adapt in order to attract and retain the modern consumer. (more…)