Pharmacy

Why Your Website Is Key For Succession Planning

Like many community pharmacy owners, you probably plan on selling your business to someone else when the time comes to hang up your white coat. This means that the price you get for your pharmacy is going to have a major impact on your standard of living. Naturally, you want to secure the best sell price you can for your business. 

What if there was one major lever you can pull, today, to make your pharmacy more valuable when it comes time to sell? There is, and our advice, if you’re not already, it’s time to get yourself established online. A website that makes it clear that you’re open for online business, helps to make your pharmacy a more attractive investment for a future buyer – and a better deal for you as the future seller. Here’s why:

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Storbie Welcomes Pfizer to Pharmacy Supplier Network

Storbie is excited to announce that Pfizer has joined the Storbie Pharmacy Supplier Network.

Pfizer Consumer Healthcare is one of New Zealand’s leading providers of healthcare products across a range of categories. They strive to bring new and better solutions to market that help consumers support their health and enhance personal well-being. Their growth is driven through major global brands including Centrum© and Advil©. The division’s major categories consist of Pain Management, Dietary Supplements, Respiratory and Personal Care.

Pharmacies on our Pharmacy Pro Plan can now connect with Pfizer. As soon as Pfizer’s products are added to the network, pharmacies will be able to sell Pfizer products on their Storbie pharmacy websites. Products will appear on pharmacy websites with descriptions, images and more. Products will be automatically updated by Pfizer, allowing pharmacists to spend more time with their patients, not with supplier product data!

Pfizer has been operational in New Zealand since 1961 and has become a primary provider for over the counter healthcare products. Some of the Pfizer products that will be available include:

  • Centrum-World’s #1 multivitamin brand* specifically formulated to help fill nutritional gaps in your diet

    Always read the label. Follow the directions for use. Vitamin and mineral supplements should not replace a balanced diet.

  • Advil – World’s #1 selling OTC analgesic brand which provides effective relief for many aches and pains*.

    This medicine may not be right for you. Read the label before purchase. Follow the directions for use. If symptoms persist talk to your health professional. Incorrect use could be harmful. Do not use if you have stomach ulcers.

  • Dimetapp – The trusted brand to relieve the family’s tough cold and flu symptoms.

  • Robitussin – NZ’s trusted cough liquid brand that relieves the family’s cough symptoms.

    Always read the label. Use only as directed. If symptoms persist, see your health professional. For additional information on dosage instructions, warnings, precautions, contraindications and side effects contact your healthcare professional or refer to product packaging.

  • Chapstick – A go-to lip balm product that nourishes and hydrates lips

*Nicholas Hall Global OTC Database, DB6, 2017

Get connected now. Contact our support team today to discuss how you can connect to Pfizer through our Storbie Pharmacy Supplier Network.

Not with Storbie? Sign up to get started today!

Storbie is the award-winning website and ecommerce platform for pharmacies, making it possible for pharmacy owners to deliver a comprehensive online experience to customers. Let patients learn about your pharmacy services and their symptoms from a range of health articles. Easily promote and sell products to patients offering click & collect or delivery options. Named Supplier of the Year at the 2018 NZ Pharmacy Awards, Storbie is recommended by the Pharmacy Guild of NZ and is the number 1 pharmacy website platform in Australasia. Learn more here.

How to Compete with Big Discounters Online and Win

Meeting the needs of modern consumers can be a challenge for pharmacists. Big pharmacy discounters with powerful brand identities and huge advertising budgets can offer pharmacy goods at prices brick-and-mortar pharmacists struggle to even match – much less beat!  This challenge becomes even greater when you add the online discounters in the mix. Consumers can get low-priced healthcare and pharmacy goods delivered to their homes in a matter of days.  

Sometimes, it feels a bit bleak. But it doesn’t have to be. In fact, you can hold your own competing online against the big players. You can get an edge by focusing on two things: your trusted and personalised expertise and the convenience you offer. Read on:

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Ways to Promote Your Storbie Site Using Tools You Already Have

Hitting the Launch button to publish your Storbie website can be an exciting moment. Here it is – your website is live and viewable to the public!

But just as with a physical store, simply because the door is open and the welcome sign put out, doesn’t mean that people are going to wander past or come inside straight away.

There are a number of things you can do to promote your website, and we have a list of 22 Marketing Tips here for you to work through, but if you’re looking for some quick solutions, here’s how to get the word out there using the tools already at your disposal. (more…)

Here for summer: Hydro Surf brings Aloe Up to Storbie

Storbie is proud to announce that Dunedin company Hydro Surf has joined the Storbie Supplier Network, providing swim and sun care products in New Zealand.

With the weather heating up, now is the perfect time for pharmacies on our Pharmacy Pro Plan to connect with Hydro Surf and stock their products on your Storbie pharmacy website. Products will appear on your site with compliant descriptions and images, and will automatically update as required by the supplier. (more…)

The Top 4 Reasons Pharmacy Owners Choose Not to Have a Website

If you’re looking for ways to future-proof your pharmacy, you’ve come to the right place!

Storbie is the award-winning solution and number one website platform used by New Zealand community pharmacies and we are now excited to launch our solution to Australian community pharmacies. We work closely with key pharmacy industry organisations to best understand what pharmacists need, to find web solutions to meet your specific digital requirements.

In this article we address the top 4 reasons pharmacy owners are choosing to stay offline and why that could be at the detriment to your pharmacy.

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What insights can New Zealand pharmacies gain from Australia’s CP2025

The Pharmacy Guild of Australia recently presented their major strategic planning project at their annual conference, Pharmacy Connect, to Australian pharmacies.

Called Community Pharmacy 2025, or CP2025, it outlines a recommended strategic vision and road map to achieve growth in community pharmacies and ensure their sustainability through to the year 2025 and beyond.

CP2025 is the outcome of large scale market research undertaken with pharmacy owners, staff, students, patients, and stakeholder engagement, and the results are just as relevant for New Zealand pharmacies as our neighbours across the ditch.

The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include: (more…)

How to sell more using Storbie Marketplaces

One of the unique features of Storbie is the ability to create and join marketplaces.

A marketplace is an online destination for multiple shops to be grouped together to increase discoverability, it’s part of being “Different Together“. Much like going to physical markets, Storbie’s online marketplaces allow shoppers to browse a range of products. However these markets are always open and allow search from anywhere via mobile, tablet, laptop or desktop computer.

The more visibility your website and products have, the more likely customers will see your products and buy from you.

No more waiting until the weekend, handling cash or moving stock in the rain!

In this article we will look at how to get the most out of joining a marketplace with a listing page, as well as with an existing Storbie website. (more…)

Benefits Of Showcasing Your Products On Your Website: 5 Reasons Why You Need To Display Your Products Online

Do you own a Swiss Army knife? Have you used every one of its tools? Probably not… yet.

Just because the tools are there, doesn’t mean that they are right for your needs right now. But of course, they may come in handy in the future.

It can be the same with your website. Storbie provides lots of features, including ecommerce. But if you feel that your business isn’t ready for that step yet, no worries. It’ll still be there when you are, and in the meantime there are lots of ways to benefit from its Swiss Army features, including having a catalogue website which showcases your products without online sales.

Let’s take a look at the top five benefits to having a Product Showcase website with Storbie. (more…)

What Type of Website Does My Pharmacy Need?

A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

Pharmacies are especially of interest to shoppers in Australasia, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)