You don’t have to be a tech whizz to be able to see how easily your business can be found online, you just need to be able to think like a customer of a pharmacy.
To complete this self-assessment, all you need to be
thinking about is:
What are potential customers looking for online that my pharmacy could help them with?
What are existing customers looking for online that my pharmacy could help them with?
We’ll cover off the basics when it comes to search and
finding your pharmacy. We’ll jump into your website and ask a few questions
about that, we’ll dive into your social media pages and we’ll take a look at
your online reputation too.
When changes are made that affect the promotion and sale of the products you have on the shelves of your physical pharmacy, it’s important that you remember to take the appropriate action for those same products on the digital shelves of your pharmacy website too.
Whether in store, in print or online, you are responsible for your pharmacy’s product information wherever it is advertised and sold. Fortunately, with Storbie, it’s really easy to check your product list and this article shows you how.
We’ve talked in the past about how a website is the hub for your community pharmacy on the internet. But what does that actually mean and how is it any good to you if you can’t see the impact it’s having on your business?
In this article, we get to know a specific type of customer and then we use a realistic pharmacy interaction that shows you how you can harness your pharmacy’s online presence in store to help you add value, stay connected with your customer after they have walked out the door, and give them a reason to come back over and over again (rather than to the discounters down the road!).
A website for your pharmacy is an asset to
your business. And, like all assets, it needs maintenance to stop it from
falling into disrepair. We talk to many pharmacy owners who put the brakes on
getting started online because they are worried they won’t be able to keep up
If this is you, don’t panic – unlike other
website systems, your online presence with Storbie doesn’t need as much
maintenance. Storbie has automated many of the things that typically take a lot
of time to manage – like keeping product images, descriptions and pricing up to
date. This means the time you do spend on your website is time that you can
focus on promoting your site – the things that add value to your business.
So what does that look like? Well the minimum
amount of effort you can probably get away with, for relatively maximum impact,
is just an hour per week. Here’s how you could expect to get the most
out of that hour.
Attracting new customers and selling more to existing customers are the two main ways to grow your pharmacy, however, selling more to existing customers can be challenging when your pharmacy is based in a low-income area.
You already understand how much financial strain some families experience just to meet their basic healthcare needs and for these customers, focusing on patient care and filling their prescriptions efficiently and safely is your priority.
So, what does that mean for your pharmacy and its ability to grow? It means turning some of your attention to attracting new customers. Today, we’re going to look into some of the different customer groups you can reach by building an online presence for your pharmacy:
If you’re just dipping your toes in the world of getting your pharmacy online, gearing up to manage delivering online orders can feel like it’s way, way in the future, especially for a small community pharmacy. So, why would you bother having your products displayed on your website? Here’s why you might be missing the secret sauce your competition is cottoning on to.
We love a good news story here at Storbie, especially when it’s a bit of fun too. We chat to Tauranga pharmacy owner and self-proclaimed dad joke king, Simon Hodgson, about how he inadvertently sparked a flurry of demand for Bureta Pharmacy’s Man Flu Relief after a tongue-in-cheek Facebook post went viral.
A social media page is a great start towards
an online presence. But it’s just that – a start. We often speak to pharmacists
who say they have a Facebook page, and therefore don’t need a website, online
store or other online presence. Today, we’re going to explore that point of
view, and explain why you need a website as well as a social media page.
Here’s something we hear a lot: “I don’t need
a website because most of my customers are elderly, and don’t use the
internet.” If you’re one of the pharmacy owners saying this, you might be
surprised to learn that the reality couldn’t be further from the truth. Here’s
why, and why that matters:
If you’re running a pharmacy in a smaller town, you may think that you don’t need a website. After all, you might be one of just a few pharmacists, so not only do the residents know about you, they also don’t have many alternatives when it comes to shopping for their medicine.
Or do they? We’re going to bust some of these myths around small town pharmacies, and show why small town pharmacies need to be just as online as pharmacies in urban centres. Read on: