Ten years ago, the only way for New Zealanders to
get their hands on an iPhone was to import it from overseas and have a telco
unlock it. Now over 70% of us own a smartphone.
Not unrelated, New Zealand is currently seeing a
decline in people driving. There are around 100,000 less drivers now than in
2012. Fewer people under the age of 40 are learning to drive, with less teens
on the road than those over 75 years of age.
These changes are just part of what is causing a significant shift in the way we shop. With access to the world in your pocket, why drive
to a store, when the store can come to you?
Pharmacies are not immune, and need to adapt if they are to continue being relevant in this evolving market.
Once you’ve decided to establish an online presence, it’s time to start thinking about what kind of content you’re going to have on your website. You can approach this in lots of different ways, but there are three main approaches
A bare bones approach – just your pharmacy’s name, address, opening hours and contact details.
A more detailed approach, with content about common pharmacy issues.
A full-blown online store, where people can find answers to their questions, and buy products from you, directly from your website.
decide which approach to take, you need to think about what your customers
need, how they engage with you, and which approach will best-help you to help
them solve their problems. Here’s how:
Last week, we went through six questions that pharmacists should be asking the company they work with when they build a website. Those six questions covered the basics to get your site up and running.
Once you’ve worked through them, you’ll want to ask some more advanced questions. These questions are all about selling online and listing your products online. Even if you don’t intend on doing this any time soon, it’s worth having a discussion, just to lay the groundwork for the future.
When I was a teenager, if I had a health question, I’d go to mum. And if I didn’t want to ask mum about it, I wouldn’t ask anyone. It may not surprise you that we were regulars at A&E.
These days, I can still ask mum, but my first port of call is “Dr Google”.
And I’m not the only one. Whether we like it or not, more and more people are using search engines to self-diagnose.
A quick search of your symptoms online is free, convenient, and for the most part: private. That’s important when the topic is embarrassing, sensitive or just plain uncomfortable to talk about with others.
Google processes over 40,000 search queries every second on average, and according to Google’s health programme manager, one in 20 searches are health related, equating to 175 million searches each day. That’s a lot of people asking questions about their health.
Results from a study released in July 2018 show that 80% of Internet users searched for a health-related topic online, up from 62% who said they went online to research health topics in 2001.
It’s no secret that the internet is here to stay, and you’re starting to think about your options to get your pharmacy online to make the most of it. Here’s the thing: what now? How do you make sure you get a website that works for you, rather than the other way around?
Lots of pharmacy owners choose to just outsource this task by partnering with a service provider. But outsourcing important work like this isn’t a matter of “out of sight, out of mind.” There are some questions you need to ask to make sure you’re getting the website you need to make your business thrive. Take a look:
Like many community pharmacy owners, you probably plan on selling your business to someone else when the time comes to hang up your white coat. This means that the price you get for your pharmacy is going to have a major impact on your standard of living. Naturally, you want to secure the best sell price you can for your business.
What if there was one major lever you can pull, today, to make your pharmacy more valuable when it comes time to sell? There is, and our advice, if you’re not already, it’s time to get yourself established online. A website that makes it clear that you’re open for online business, helps to make your pharmacy a more attractive investment for a future buyer – and a better deal for you as the future seller. Here’s why:
the needs of modern consumers can be a challenge for pharmacists. Big pharmacy
discounters with powerful brand identities and huge advertising budgets can
offer pharmacy goods at prices brick-and-mortar pharmacists struggle to even
match – much less beat! This challenge
becomes even greater when you add the online discounters in the mix. Consumers
can get low-priced healthcare and pharmacy goods delivered to their homes in a
matter of days.
Sometimes, it feels a bit bleak. But it doesn’t have to be. In fact, you can hold your own competing online against the big players. You can get an edge by focusing on two things: your trusted and personalised expertise and the convenience you offer. Read on:
Hitting the Launch button to publish your Storbie website can be an exciting moment. Here it is – your website is live and viewable to the public!
But just as with a physical store, simply because the door is open and the welcome sign put out, doesn’t mean that people are going to wander past or come inside straight away.
There are a number of things you can do to promote your website, and we have a list of 22 Marketing Tips here for you to work through, but if you’re looking for some quick solutions, here’s how to get the word out there using the tools already at your disposal. (more…)
Storbie is proud to announce that Dunedin company Hydro Surf has joined the Storbie Supplier Network, providing swim and sun care products in New Zealand.
With the weather heating up, now is the perfect time for pharmacies on our Pharmacy Pro Plan to connect with Hydro Surf and stock their products on your Storbie pharmacy website. Products will appear on your site with compliant descriptions and images, and will automatically update as required by the supplier. (more…)