ppharmacy

Prepare against discounters with an online strategy

Big discounters have arrived in the New Zealand pharmacy market. It’s been a long time coming, but now that they’re setting up shop next door, how prepared are you to compete?

We speak with Managing Director of First Retail Group Ltd, Chris Wilkinson, about the importance of an online strategy to help prepare against discounters.

Chris, we’ve seen discounters come into the market in other verticals. What affect can they have on established businesses?

Discounters are disruptors in that they shift consumer expectations, making it more challenging for established businesses to compete. Retailers must look to other ways of demonstrating their overall value proposition and widen their audience through new channels such as e-commerce.

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