Keith Bennett, professional photographer, shares why he thinks product photography is one of the most important considerations for your website, and 5 simple product photography tips to remember when shooting your products or working with someone to do so. (more…)
We don’t mean to be fickle, but it’s a reality that the presentation of your online store has a big impact on whether visitors hang around to browse your products, whether they decide to buy, and whether they tell their friends about your website.
In other words, the look of your online store can have a direct effect on sales.
It also helps to refresh the look of your site from time to time so customers can see that you’re active online and your content is not outdated.
However, we know you don’t have hours to spend customising your website when you’ve got a business to run. No sweat! If you’re looking to freshen things up, here’s how you can spruce up your Storbie store in 6 simple steps by editing your page, navigation and button styles, fonts, and image sizes.
It shouldn’t take more than 2 minutes — we timed it! That’s a tiny investment of your time which should result in longer visits to your site and more sales. (more…)
We have greatly improved the appearance and performance of the images on a product page when the Large Image template is used. (more…)
The ABC’s of high-pixel-density screens
Apple introduced the first high density screen with the release of the iPhone 4, with four times the resolution of standard screens. They named this screen the Retina Display to reflect that the individual dots on the screen (pixels) are no longer discernible to the naked eye, resulting in much sharper and more natural looking graphics and text. These high density displays are now common across mobile devices and are starting to appear on laptop and desktop screens. However the majority of images on the internet do not contain enough data to be able to display all of this additional detail, resulting in images that look just as blocky or blurry as they do on standard screens. This is a pity because high density graphics are a wonderful thing, and that’s why Storbie now supports high density graphics. (more…)
It’s common knowledge that emotion plays a big part in how people respond to most things in life so it’s no surprise that adding some human touches to your online business can really help sway customers, build loyalty and improve word of mouth. It’s also nice as a shop owner to feel like you are connecting more meaningfully with your market and it’s an opportunity for some relief from the more technical or operational requirements of running an online shop. Here are 9 simple and actionable things to consider to help keep your online shop real. (more…)
Well considered product imagery is vital for adding immediate appeal to your online shop and to encourage sales by empowering shoppers. It doesn’t always have to be super flash, slick and professional, but presenting products clearly and consistently, and in a way that complements your brand, will help your site go a long way. (more…)