If you’re just dipping your toes in the world of getting your pharmacy online, gearing up to manage delivering online orders can feel like it’s way, way in the future, especially for a small community pharmacy. So, why would you bother having your products displayed on your website? Here’s why you might be missing the secret sauce your competition is cottoning on to.(more…)
Got five minutes to spare? Forget doing an ab workout on whatever the latest As Seen On TV recommendation is. Five minutes is all you need to make some quick updates to improve your Storbie site!
A little bit each day can have a positive impact on the performance of your site, including huge benefits for your SEO (search engine optimisation) and your customer’s experience. Way better results than your ab machine!
Your Storbie site should be thought of as part of the team. Not only can it be a retail outlet, but it’s like a staff member too.
Along with being a place for customers to shop online, your site essentially puts on its uniform and name badge to welcome visitors, provide suggestions, and answer a number of questions.
And as with your human staff members, your website needs a little support and guidance to really make it shine! Just five minutes of attention can make a huge difference.
Consider if you were to include your Storbie website in your staff meetings. You would check in on how it’s doing, discuss some products or services to promote, and catch them up on the latest business info.
In this article we break down how to make the most of your five minutes so that your web-team member works best for you. (more…)
A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.
Pharmacies are especially of interest to shoppers in Australasia, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)
Your business needs a website. If you’re serious about what you do, a social media account or an online listing is no longer enough. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.
But what type of website your business needs can depend on the kind of business you manage, whether you’re selling products or services, the level of engagement you want online, and what the purpose of your site is.
Ask yourself the following questions:
- Where can my business currently be found online?
- It may be a Facebook Page or Google Listing. That’s a start, but your own website is a step further in terms of professionalism. People often don’t trust a business if you’re only selling on Facebook, so you may be losing sales.
- Who will my website be targeted at?
- Think about your key demographics and the reasons they may find your website helpful.
- What do I want customers to do on this website?
- Do you want to inform them? Inspire them? Bring them in store? Have them shop online?
- How much time do I have available?
- A website doesn’t have to take up a lot of time, but content should be regularly refreshed. On Storbie, it only takes a couple of hours to get up and running.
- What level is my business at?
- How far has your business come so far? Where do you want it to go to next?
How often have you looked around your living room and wanted to rearrange the furniture or bring in new items to freshen up the space?
What about your website?
Moving furniture is linked to creativity and mood elevation, and you can get the same rewards from an update on your website.
And there’s even more benefit to be had from changing just a few settings online, including a boost in Search Engine Optimisation (SEO).
There are no set rules on how often you should change up your site, as it’s different for every brand and business. However, if it’s been a few years, it’s likely time for a little nip and tuck.
Whether you have hours or just minutes to spare, here are some easy adjustments to revitalise the look of your website. (more…)
A picture may be worth a thousand words, but a well-worded description can sell anything.
Words are convincing, they’re emotive, and they’re what every product on your website needs to accurately describe them for your customers and search engines, like Google.
Updated 19 Dec 2017
Over the last 12 months Storbie has quickly grown to be the biggest supplier of ecommerce-capable websites to independent pharmacies in New Zealand. During that time, we have spoken to hundreds of pharmacies, come to admire the important work that they do and appreciate the way that they manage a complex and challenging business.
Pharmacies are not only delivering an important health service – that many of us take for granted and takes years of training, focus and attention to detail – they are also managing a complex retail business, bringing together products from hundreds of suppliers into a busy store. It’s no wonder that pharmacies often struggle to find the time to get their pharmacy and product catalogue online even if they appreciate the importance of doing so.
Identifying the challenges of online product catalogue management for pharmacies
At Storbie, we are a practical bunch. We are always striving to identify and solve our customers’ real challenges. We have also always been the champion of the independent retailer. While working with pharmacies, we have come to learn that the biggest challenge facing the independent pharmacy in New Zealand regarding setting up and managing a digital channel is the product catalogue.
Keith Bennett, professional photographer, shares why he thinks product photography is one of the most important considerations for your website, and 5 simple product photography tips to remember when shooting your products or working with someone to do so. (more…)
Storbie now includes more flexibility for product identification with the inclusion of a barcode field and the ability to define a stock ID for single SKU products. (more…)