Business collectives (i.e. when competing or complementary businesses band together) are trending. A recent notable example is New Zealand craft breweries with Wellington brewers Yeastie Boys and Tuatara Breweries, Renaissance Brewing from Blenheim, 8 Wired Brewing Co from Warkworth and Three Boys Brewery from Christchurch recently forming the New Zealand Craft Beer Collective to help market their brands to Asia.
So what can retailers do to ensure they are ready to take advantage of this trend? (more…)
Credit: Colin Taylor, NZ Herald
Storbie has been featured in an article which looks at how online shopping is changing the retail landscape, as retailers must evolve in order to service the ‘omni-shopper’. Storbie’s development of the Hamilton Central marketplace is a leading example in the evolution of retail which sees a merge between the physical and online worlds. (more…)
Credit: Retail News
Retail News has shared Shane’s insights into why retailers need to build an online presence in order to support their physical stores. Shane explains that with easy-to-use online tools, retailers can focus efforts on increasing visibility and using smart marketing tactics to increase sales, online and offline. (more…)
There is an increasing need for pharmacies to build an online presence, with a particular focus on ensuring a superior mobile experience, says Shane Bartle, CEO of ecommerce company Storbie.
If pharmacies do not have an adequate online presence, they could be missing out on sales through their physical store.
“People think an online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers.”
A survey found 69% of smartphone owners would use their device for shopping while on holiday, including 62% using their phone to find store locations and 50% getting product information, he says.
Bartle was a speaker at the 2015 Pharmacy Business Network (PBN) and will be speaking at PBN again in 2017, drawing on his expertise and knowledge in the field of ecommerce and multi-channel retail to inform pharmacy owners and managers as to the importance of having an online presence.
His insights are informed by what is happening in the consumer health market, looking at how it is changing and how pharmacies can adapt in order to attract and retain the modern consumer. (more…)
Credit: Narelle Henson, The Waikato Times
Hamilton will be the first city in New Zealand with an “online CBD” and we’re excited to be the team developing it! Check out the article in The Waikato Times featuring our new brand, Storbie. (more…)
Storbie is on board to accelerate retail success in Hamilton, by developing New Zealand’s first community ecommerce initiative for the Hamilton CBD. The initiative will launch in October this year, as part of an overall strategy to revitalise the city centre.
Working with Hamilton Central Business Association, the city’s Business Improvement District which represents the 1,200 businesses and property owners in the Hamilton CBD, Storbie will redevelop the current Hamilton Central website into a Hamilton Central Marketplace. This online marketplace will allow all CBD businesses to be visible online in what is much more than just a directory site, with products and services from all the different businesses able to surface together in a single location.