Now that the weather is starting to heat up and Christmas is right around the corner it’s officially that time of year: the shopping season isupon us.
While sales generally increase around this time of year, there are certain days that are particularly crucial for sales. If you’re selling online, then Cyber Monday is one that you should be paying attention to.
Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!
We spoke to Jess Winchester and James Cameron fromForest & Bird, New Zealand’s leading independent conservation charity, who both shared valuable insights for business owners and charitable organisations. Read on to find out how Storbie has helped create a positive sales force for Forest & Bird.(more…)
Why do competing businesses the world over cluster together in the same place? Go to New York’s Fifth Avenue and you’ll find Saks, Abercrombie & Fitch and Gucci all vying for your attention. Head down to the waterfront in Auckland and you’ll find a line-up of restaurants complete with an eager maître d’ trying to entice you in.
Less glamorous but equally relevant, if you are looking to tile your bathroom in Wellington, you’ll head down to the ‘tile mile’ at the bottom of Ngaio Gorge where you’ll find a whole swag of tiling businesses parked right next to each other.
The reason for this is that when competing or complementary businesses band together in a cluster, whether that be Fifth Avenue, the Auckland Waterfront or even the tongue-in-cheek ‘tile mile’, everyone benefits from increased sales. The best of these clusters become brands in their own right. (more…)