sell online

2019 Marketing Dates and Your Downloadable Calendar

With a new year comes a whole new set of marketing dates and opportunities to promote your business.

Each year there are 11 public holidays and four seasons in which you can plan sales around. But you’re missing out if you’re not engaging with the many more holidays, events and observances that happen throughout the year.

The United Nations has a number of days, weeks, years, and even decades to acknowledge, along with national and local events, shopping days, sporting tournaments and more!

We’ve put together as many notable dates as our calendar could handle to help you plan your marketing for 2019.

These include monthly events such as:

  • Fizz Free Whanau in January – Challenge to Cut Out Sugary Drinks
  • NZ Music Month in May
  • Health Literacy Month in October

We’ve also included events that have not had their dates publicly announced but which the month is estimated, including:

  • Samoan Language Week, expected in May
  • Red Puppy Bikkie Day for the Blind Foundation Guide Dogs in July
  • Loud Shirt Day in September

Some of the more unusual observances include:

  • Darwin Day – Celebrating “Intellectual Bravery, Perpetual Curiosity, Scientific Thinking, Hunger for Truth”.
  • Pi Day – Celebrating math and eating pie.
  • First kindergarten in NZ Anniversary – Did you know in 2019 it will be 130 years since the very first kindergarten opened?
  • Hobbit Day – The birthday of fictional characters Bilbo and Frodo Baggins from The Hobbit and the Lord of the Rings, celebrating by Tolkien fans around the world.

To receive 2019’s calendar free, sign up for Storbie’s ecommerce newsletters here.

Get Ecommerce-Confident: What’s Actually Involved in Fulfilling Online Orders

Fear of the unknown can stop us doing a lot of things. When it comes to business unknowns, we worry there’s more to it than we can see, that we’ll get it wrong, that it’ll be too hard. So sometimes we think it’s better not to try.

Ecommerce can be that scary thing for some people. Talking about “commerce” on its own can sound intimidating enough, but add the technical element and it’s like an automatic shutdown happens in one’s confidence.

Here at Storbie, we are working to change that. We’ve created a platform that makes building your own website with ecommerce capabilities super easy. And in this article we’ll show you how the sales process works from the retailer’s point of view to help you become ecommerce-confident! (more…)

How to sell more using Storbie Marketplaces

One of the unique features of Storbie is the ability to create and join marketplaces.

A marketplace is an online destination for multiple shops to be grouped together to increase discoverability, it’s part of being “Different Together“. Much like going to physical markets, Storbie’s online marketplaces allow shoppers to browse a range of products. However these markets are always open and allow search from anywhere via mobile, tablet, laptop or desktop computer.

The more visibility your website and products have, the more likely customers will see your products and buy from you.

No more waiting until the weekend, handling cash or moving stock in the rain!

In this article we will look at how to get the most out of joining a marketplace with a listing page, as well as with an existing Storbie website. (more…)

Writing Tips to Engage Customers and Search Engines

A picture may be worth a thousand words, but a well-worded description can sell anything.

Words are convincing, they’re emotive, and they’re what every product on your website needs to accurately describe them for your customers and search engines, like Google.

You don’t need to be a master of the pen (or keyboard) to convey why your product should be snapped up, but it helps to put a little effort into your text. (more…)

Why your pharmacy needs a website

Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.

If your pharmacy does not have an adequate online presence, you could in fact be missing out on sales through your physical store.

Many business owners think a website or online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers. (more…)