Shop Local

Image showing Orewa Beach with kitesurfers and coastal lifestyle

Shop Local Initiatives, Destination Marketing and Events at Orewa Beach

In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

We spoke to Hellen Wilkins, Manager at Destination Orewa Beach, about the unique coastal lifestyle of Orewa and the shop local initiatives in the area, as well as how they are responding to their evolving environment and audience. (more…)

Creating Vibrancy Through Connected Communities – Manurewa

In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Storbie spoke to Wendy Dunn, Manager at Manurewa Business Association, about creating a vibrant community.

Manurewa is a major suburb in South Auckland and one of the most multi-cultural suburbs in New Zealand. The Manurewa Business Association aims to promote the well-being and vitality of the Manurewa town centre to create vibrancy and offer a diverse shopping experience in a safe and secure environment. (more…)

The Benefits Of Participating In Community Events and Projects – Mangere Bridge Village

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town/city centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Storbie spoke to Kate Adams, Manager at Mangere Bridge Village Business Association.

Encouraging Shop Local Through Community Events and Projects

Tell me a bit about Mangere Bridge Village and what makes it unique.

Mangere Bridge has a real sense of community and I feel that is what makes us really unique. Community participation when it comes to events and community-based projects shows this in so many ways. (more…)

The First Ever New Zealand Facebook Boost Your Business Event Hosted by Business North Harbour

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

This excerpt is from the May 2016 edition of the FYI Magazine. Thanks to Business North Harbour for sharing. Read the full article and watch the video below!

Boosting Local Business With Facebook

In the cluttered world of social media how do you make your business stand out and ensure it leads to growth?

It was a real coup for Business North Harbour, when in April they partnered with Facebook to host a free information seminar so members could interact with experts from Facebook and learn about Facebook’s best practice for businesses. (more…)

GoRetail: The positive impact of a collaborative shop local initiative [Video]

GoRetail is a collaborative programme of strategies to keep the Gore CBD strong and ensure Gore remains a great place to do business.

The initiative certainly has the town talking. Watch the video to see the positive impact GoRetail is having towards making Gore the most commercially resilient provincial town in New Zealand. (more…)

Howick Village

Ways to successfully promote and get more visitors to a town – what’s working for Howick Village

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Shop Local Promotions Working For Howick Village

With nearly a third of Kiwis now using a smartphone to find local information, Howick Village in Auckland knows it is important to provide local businesses, residents and visitors with a tool that facilitates local engagement on mobile devices. We spoke to Jenny Foster, Howick Village Business Association Manager, about how exciting town events combined with digital channels work together to promote Howick’s unique combination of heritage town and boutique shopping destination. Read on to see the types of town promotions that are working for Howick. (more…)

Hamilton City retail

Why Hamilton Wants To Get More Local Products In Front Of More Digitally Connected Consumers

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Taking Advantage of Purchasing Behaviour Trends To Encourage Shopping Locally

Consumers want to purchase locally-made goods and support local businesses, and they are doing more and more product research online and on-the-go before stepping in store to purchase. These are two trends that business associations can take advantage of in their marketing, says Sandy Turner, General Manager of the Hamilton Central Business Association (HCBA). Turner says digital channels are a vital way to get these products in front of consumers and influence buyer behaviour. She explains how HCBA’s marketing efforts combine digital and traditional methods and why the new Hamilton Central online marketplace website is a key part of the Hamilton digital strategy.

A common perception is that online is just a sales channel that detracts from brick-and-mortar sales, however research shows that digital interactions in fact have a huge influence on in store sales (called web-influenced sales) and buying behaviour. (more…)