social media

How to Choose the Right Social Media Platform for Your Online Business

Social media is a part of day to day life. 90% of New Zealanders aged 15 and above use it, and 80% of that usage is via mobile, meaning we take our news feeds wherever we go.

Because of this, social media needs to be a part of your business plan.

But where do you start? There are a lot of options, and stories are constantly being churned out by the media about how “this social network is rising” or “this one’s days are numbered”, and it can be hard to keep up.

You also need to keep in mind the target audience, the style of your brand, and how you want your voice to be heard.

We understand that when you’re involved in a busy time-constrained business, you need to know where best to invest, without spending a lot of hours researching through a sea of information. Especially as changes are happening exponentially in the social world.

So we’ve created a quick and current guide to the major social media platforms and which types of online and retail businesses they work best for. (more…)

What’s New In Storbie: Social Media Icons For Your Menu Bar

Your social media pages are important channels for interacting with existing and potential customers. No doubt you’re always looking for ways to grow your social audience and increase engagement through these channels.

Now you can make sure your social media channels are front and centre on your website with the new social icons for your website menu bar. When you add this feature to your online store, your social icons will appear in the menu bar on both desktop and mobile, and they will link to your social media pages so your visitors can become valuable fans!

(more…)

Tips For Responding to Positive and Negative Online Reviews

Positive customer reviews provide a healthy competitive advantage for your business. That’s why we included testimonials in our list of 12 ecommerce website must-haves to win over new customers.

When a customer takes the time to write a review about your business – whether good or bad – it is important that you respond. In this article we provide tips for collecting positive reviews, how to respond to reviews and, in the case of a negative review, how to turn an unhappy customer into a happy one. (more…)

10 Ways For Pharmacies To Connect With Their Local Community Via Social Media

This Storbie article appeared in the June issue of Contact – the magazine for members of the Pharmacy Guild of NZ.

Pharmacies are an extremely important part of any community. A successful pharmacy represents successful relationships and a strong level of trust with members of the community. Social media allows you to amplify these relationships and connect with more members of your community. These 10 simple social media content ideas for pharmacies will help you achieve this.

(more…)

key dates and ideas for your ecommerce marketing calendar

21 NZ Holidays, Dates and Events to Boost Your E-commerce Store Marketing

Looking for marketing ideas to boost engagement and sales via your ecommerce store? As a small business owner, you’re no doubt always keen to take advantage of new trends and test out new ideas.

However, sometimes it’s worth looking to tried and true marketing tactics and proven consumer behaviour so you can spend less time racking your brain for viral ideas, and more time putting marketing into action to achieve results. (more…)

Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

(more…)

The First Ever New Zealand Facebook Boost Your Business Event Hosted by Business North Harbour

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

This excerpt is from the May 2016 edition of the FYI Magazine. Thanks to Business North Harbour for sharing. Read the full article and watch the video below!

Boosting Local Business With Facebook

In the cluttered world of social media how do you make your business stand out and ensure it leads to growth?

It was a real coup for Business North Harbour, when in April they partnered with Facebook to host a free information seminar so members could interact with experts from Facebook and learn about Facebook’s best practice for businesses. (more…)

6 Inspiring Examples of Brands on Instagram

Social media marketing is often top of the list when it comes to strategies and tactics for brands to reach out to, connect and engage with an audience. Instagram, the mobile photo sharing app, is fast becoming a leading social media marketing tool. With 600 million monthly active users, there is huge opportunity for brands to connect with a well-defined group of fans and customers. Instagram is especially popular among younger people, with a reported 90% of users under the age of 35.

Whether you’re already using Instagram, thinking of getting started, or don’t even have a clue what Early Bird, Mayfair and Amaro are, here’s some inspiration from 6 brands using the platform to show a window into their world. (more…)

adding-human-elements-to-your-online-shop

Keeping It Real: 9 Actionable Ways To Maintain The Human Dimension In Your Online Shop

It’s common knowledge that emotion plays a big part in how people respond to most things in life so it’s no surprise that adding some human touches to your online business can really help sway customers, build loyalty and improve word of mouth. It’s also nice as a shop owner to feel like you are connecting more meaningfully with your market and it’s an opportunity for some relief from the more technical or operational requirements of running an online shop. Here are 9 simple and actionable things to consider to help keep your online shop real. (more…)