We love a good news story here at Storbie, especially when it’s a bit of fun too. We chat to Tauranga pharmacy owner and self-proclaimed dad joke king, Simon Hodgson, about how he inadvertently sparked a flurry of demand for Bureta Pharmacy’s Man Flu Relief after a tongue-in-cheek Facebook post went viral.
(more…)social media
Does a pharmacy need more than a social media page?
A social media page is a great start towards an online presence. But it’s just that – a start. We often speak to pharmacists who say they have a Facebook page, and therefore don’t need a website, online store or other online presence. Today, we’re going to explore that point of view, and explain why you need a website as well as a social media page.
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New Social and Email Share Icons
At Storbie, we’re constantly tinkering away in the background and making improvements for both you and your customers.
One of our latest projects has been to create a new option for customers to share a link to your your web page or products to friends and family.
The new Share Icons replace AddThis and provide:
- New designs to choose from
- Multiple placement options for Share Icons
- Faster loading
- Better privacy
- Share events created in Google Analytics
SEO Guide – Step 8: Settings
To be visible on web searches, your website needs to have strong SEO.
By following through the previous steps in our guide, your Storbie shop will be optimised and looking great for your customers.
In the final chapter, we take you through the extra settings that Storbie has available. (more…)
SEO Guide – Step 7: Accessibility of your ecommerce website
Search engine optimisation affects the online visibility of your business and products through organic results. The higher your rank, the more likelihood of being seen by your target audience.
Accessibility in the online world can mean a few different things. It can relate to the accessibility of the device a website is being viewed on, as well as the accessibility for the people using it.
SEO Guide – Step 6: Headings
Your website appearing in a Google search is dependent on strong SEO. And the steps to create SEO will not only assist in your online visibility, but also add to the experience for consumers that are using your website.
Part six of an eight part series on Search Engine Optimisation for your website looks at Headings.
The good news is that if you’re already using the Storbie platform, a lot of the hard work here is done.
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SEO Guide – Step 5: Social Media
Search Engine Optimisation, or SEO, is the most effective way of organically bringing people to your Storbie website.
In the first four steps of our eight part series, we have looked at keywords, product images, your page name and URL. In our fifth step we take a more external view with the role of social media.
Having a social media presence adds to your company’s credibility, and the more active social accounts that link to your website, the more credible search engines view it.
SEO Guide – Step 4: Page Name and URL
An integral part of setting up a website is ensuring it is search engine optimised. In this eight part series, we take you through some of the simple steps you can take to increase visibility, and therefore discoverability of your Storbie website.
We’re updating the Very Well site as an example to help best explain the process. Previously we looked at keywords and how to thread them throughout your website and into your product descriptions, and continued with product images.
Next we take you through page name and URL settings to increase your website’s SEO.
SEO Guide – Step 3: Optimising Product Images for Search
In part three of an eight part series, we’ll take you through optimising product images on your Storbie website for SEO. By using SEO, or Search Engine Optimisation, your website and products are more likely to be visible by online search engines, and therefore to be found by consumers.
We’re updating the Very Well website in these steps to help best explain the process. Last time, we looked at keywords and how to thread them throughout your website and into your product descriptions.
SEO Guide – Step 2: Keywords
Search Engine Optimisation is the process of making your website visible by online search engines, and is one of the main ways for you to be discovered by people looking for your product.
By accurately describing your website, pages, and products that you have to offer, as well as being accessible on different platforms, your business is more likely to be shown to consumers.
To best explain the process, we’re updating a shop using the Storbie platform, Very Well. In our first step, we looked at what SEO is and why it’s important.
