social media

It’s not all about being liked

Social media can be a fickle beast. There seems to be a new so-called influencer on my feed every week with their particular hack that’s going to catapult my marketing to new, unfounded levels of success.  

They promise followers and engagement and likes flowing like a waterfall, if only you ‘follow these three simple steps.’ But then, when you try the tactics, strategies and principles they suggest, the results are never quite what was promised. Maybe an extra like here and there, maybe a few shares of your posts. But ultimately, likes of your Facebook page aren’t the same as dollars in the bank – so if it’s not getting people to buy things then what’s the point? 

(more…)

How one hilarious Facebook post went viral, sparking a flurry of sales for local community Pharmacy

We love a good news story here at Storbie, especially when it’s a bit of fun too. We chat to Tauranga pharmacy owner and self-proclaimed dad joke king, Simon Hodgson, about how he inadvertently sparked a flurry of demand for Bureta Pharmacy’s Man Flu Relief after a tongue-in-cheek Facebook post went viral. 

(more…)

Does a pharmacy need more than a social media page?

A social media page is a great start towards an online presence. But it’s just that – a start. We often speak to pharmacists who say they have a Facebook page, and therefore don’t need a website, online store or other online presence. Today, we’re going to explore that point of view, and explain why you need a website as well as a social media page.

(more…)

New Social and Email Share Icons

At Storbie, we’re constantly tinkering away in the background and making improvements for both you and your customers.

One of our latest projects has been to create a new option for customers to share a link to your your web page or products to friends and family.

The new Share Icons replace AddThis and provide:

  • New designs to choose from
  • Multiple placement options for Share Icons
  • Faster loading
  • Better privacy
  • Share events created in Google Analytics

(more…)

SEO Guide – Step 8: Settings

To be visible on web searches, your website needs to have strong SEO.

By following through the previous steps in our guide, your Storbie shop will be optimised and looking great for your customers.

In the final chapter, we take you through the extra settings that Storbie has available. (more…)

SEO Guide – Step 7: Accessibility of your ecommerce website

Search engine optimisation affects the online visibility of your business and products through organic results. The higher your rank, the more likelihood of being seen by your target audience.

Accessibility in the online world can mean a few different things. It can relate to the accessibility of the device a website is being viewed on, as well as the accessibility for the people using it. 

(more…)

SEO Guide – Step 6: Headings

Your website appearing in a Google search is dependent on strong SEO. And the steps to create SEO will not only assist in your online visibility, but also add to the experience for consumers that are using your website.

Part six of an eight part series on Search Engine Optimisation for your website looks at Headings.

The good news is that if you’re already using the Storbie platform, a lot of the hard work here is done.
(more…)

SEO Guide – Step 5: Social Media

Search Engine Optimisation, or SEO, is the most effective way of organically bringing people to your Storbie website.

In the first four steps of our eight part series, we have looked at keywords, product images, your page name and URL. In our fifth step we take a more external view with the role of social media.

Having a social media presence adds to your company’s credibility, and the more active social accounts that link to your website, the more credible search engines view it.

(more…)

SEO Guide – Step 4: Page Name and URL

An integral part of setting up a website is ensuring it is search engine optimised. In this eight part series, we take you through some of the simple steps you can take to increase visibility, and therefore discoverability of your Storbie website.

We’re updating the Very Well site as an example to help best explain the process. Previously we looked at keywords and how to thread them throughout your website and into your product descriptions, and continued with product images.

Next we take you through page name and URL settings to increase your website’s SEO.

(more…)

SEO Guide – Step 3: Optimising Product Images for Search

In part three of an eight part series, we’ll take you through optimising product images on your Storbie website for SEO. By using SEO, or Search Engine Optimisation, your website and products are more likely to be visible by online search engines, and therefore to be found by consumers.

We’re updating the Very Well website in these steps to help best explain the process. Last time, we looked at keywords and how to thread them throughout your website and into your product descriptions.

(more…)