Social media can be a fickle beast. There seems to be a new so-called influencer on my feed every week with their particular hack that’s going to catapult my marketing to new, unfounded levels of success.
They promise followers and engagement and likes flowing like a waterfall, if only you ‘follow these three simple steps.’ But then, when you try the tactics, strategies and principles they suggest, the results are never quite what was promised. Maybe an extra like here and there, maybe a few shares of your posts. But ultimately, likes of your Facebook page aren’t the same as dollars in the bank – so if it’s not getting people to buy things then what’s the point?(more…)