the needs of modern consumers can be a challenge for pharmacists. Big pharmacy
discounters with powerful brand identities and huge advertising budgets can
offer pharmacy goods at prices brick-and-mortar pharmacists struggle to even
match – much less beat! This challenge
becomes even greater when you add the online discounters in the mix. Consumers
can get low-priced healthcare and pharmacy goods delivered to their homes in a
matter of days.
Sometimes, it feels a bit bleak. But it doesn’t have to be. In fact, you can hold your own competing online against the big players. You can get an edge by focusing on two things: your trusted and personalised expertise and the convenience you offer. Read on:
Your social media pages are important channels for interacting with existing and potential customers. No doubt you’re always looking for ways to grow your social audience and increase engagement through these channels.
Now you can make sure your social media channels are front and centre on your website with the new social icons for your website menu bar. When you add this feature to your online store, your social icons will appear in the menu bar on both desktop and mobile, and they will link to your social media pages so your visitors can become valuable fans!
Over the last 12 months Storbie has quickly grown to be the biggest supplier of ecommerce-capable websites to independent pharmacies in New Zealand. During that time, we have spoken to hundreds of pharmacies, come to admire the important work that they do and appreciate the way that they manage a complex and challenging business.
Pharmacies are not only delivering an important health service – that many of us take for granted and takes years of training, focus and attention to detail – they are also managing a complex retail business, bringing together products from hundreds of suppliers into a busy store. It’s no wonder that pharmacies often struggle to find the time to get their pharmacy and product catalogue online even if they appreciate the importance of doing so.
Identifying the challenges of online product catalogue management for pharmacies
At Storbie, we are a practical bunch. We are always striving to identify and solve our customers’ real challenges. We have also always been the champion of the independent retailer. While working with pharmacies, we have come to learn that the biggest challenge facing the independent pharmacy in New Zealand regarding setting up and managing a digital channel is the product catalogue. (more…)
Ready for some new features to knock your socks off? Because this month we’re all about feet. Well, footers, to be exact. Come to think of it, while we’re on the topic of socks, would you like some shoes with that? You too can cross-sell to your heart’s content with our new product suggestions feature (beta). If you’re not getting a kick out of our puns, let’s move on to explain more about what’s new in Storbie this month. (more…)
Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!
We spoke to Lisa Robertson from Love Lis NZ, an online store selling fine art prints. Lisa shares some valuable insights for new business owners, read on to find out:
How to successfully manage your days working from home and achieve your ideal work/life balance
The importance of building up a customer database for email marketing
How you can make Facebook marketing work for you
The importance of planning, research and epic customer service
Lisa’s advice for you if you’re thinking about turning your passion into a career
While we do love a classic April Fools joke, something we’re serious about is getting smarter with your data. So with that in mind, we’ve added ecommerce tracking for Google Analytics, plus more features designed to help you classify and boost exposure for your products. And while most people would agree that shipping is not a barrel of laughs, you’ll be grinning from ear to ear with the release of Storbie’s integration with shipping service GoSweetSpot. Here are more details about what’s new in Storbie this month. (more…)
It’s been a busy start to the festive season for the Storbie team! We’ve released a bunch of exciting new features for both online shops and marketplaces that will help you grow your business. The team have added Facebook Pixel and Google AdWords conversion tracking (beta), a new billing system for Storbie so you can easily pay by credit card and switch plans yourself, a Markets tab in your Manage area to allow you to promote your products in our new marketplaces, and more improvements and fixes detailed below. For marketplaces, there is a new member opt in/opt out system, the ability to display products filtered by price and more! (more…)
Storbie is committed to developing the most loved ecommerce platform in the world. Unique to Storbie is the ability to create online marketplaces that connect numerous individual online stores and their products together but still allow shoppers to connect with individual brands and help businesses sell more. In this way, the Storbie online store and marketplace builder doesn’t leave retailers standing on their own in the world of ecommerce. Storbie enables businesses to optionally cluster together into marketplaces – under a common cause, category or geographic brand for example – to maximise their discovery, customer loyalty and business growth.
Storbie is showcasing this marketplace functionality by launching four new online marketplaces that are designed to include a wide range of online stores and their products. Shoppers can enjoy browsing across thousands of products in each marketplace and are then directed to individual online stores to make any purchases. Each of the four marketplaces are running launch campaigns with some awesome products on offer, check them out! (more…)
Storbie is excited to announce we have just released the first set of international shop features which enables the creation of Storbie online stores based anywhere around the world!
This is only the beginning of our international shop support and we have a set of improvements rolling out over the coming months that will provide much more flexibility. Many of the improvements will benefit New Zealand customers as well, such as a significant upgrade to options for shipping calculations.
The following features are in closed beta, so if you’d like them enabled on a store, please contact us at firstname.lastname@example.org. (more…)
Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.
Taking Advantage of Purchasing Behaviour Trends To Encourage Shopping Locally
Consumers want to purchase locally-made goods and support local businesses, and they are doing more and more product research online and on-the-go before stepping in store to purchase. These are two trends that business associations can take advantage of in their marketing, says Sandy Turner, General Manager of the Hamilton Central Business Association (HCBA). Turner says digital channels are a vital way to get these products in front of consumers and influence buyer behaviour. She explains how HCBA’s marketing efforts combine digital and traditional methods and why the new Hamilton Central online marketplace website is a key part of the Hamilton digital strategy.
A common perception is that online is just a sales channel that detracts from brick-and-mortar sales, however research shows that digital interactions in fact have a huge influence on in store sales (called web-influenced sales) and buying behaviour. (more…)