Online and offline shopping is merging as more “omnishoppers” appear in the marketplace. These consumers browse online and shop offline, and vice versa.
It’s now not enough just to have an online presence, but a catalogue of products is also expected so shoppers can browse on their own time.
About the Omnishopper
Omnishoppers will often browse in store while on their phone, so as to compare prices, read online reviews, scan barcodes, take photos of products, and discuss them with family or friends before purchasing. They are the ultimate researchers. (more…)
At Smallfish, we’re a tight-knit team. We’re passionate about providing our customers with a simple and affordable way to get ahead with an online business. Being a part of the Smallfish community is more than just setting up an online store – it’s about joining a network of enterprising businesses that are all committed to fostering success. This vision drives our own work at Smallfish, as we strive to provide the tools that enable your business to grow. In this article, we present a behind the scenes view of how things are run at Smallfish HQ.
Want to know our recipe for tech success? It’s simple: start with some highly experienced developers, add some fresh new talent, mix well and enjoy! We spoke to Aneesha, our intern software developer, who has been working closely with our in-house developers. She’s enjoying being a part of the Smallfish family (even if it means complying with company breakfast policy!) and learning many things along the way to kickstart her IT career. (more…)