technology

Why your pharmacy needs a website

Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.

If your pharmacy does not have an adequate online presence, you could in fact be missing out on sales through your physical store.

Many business owners think a website or online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers. (more…)

How to Choose the Right Social Media Platform for Your Online Business

Social media is a part of day to day life. 90% of New Zealanders aged 15 and above use it, and 80% of that usage is via mobile, meaning we take our news feeds wherever we go.

Because of this, social media needs to be a part of your business plan.

But where do you start? There are a lot of options, and stories are constantly being churned out by the media about how “this social network is rising” or “this one’s days are numbered”, and it can be hard to keep up.

You also need to keep in mind the target audience, the style of your brand, and how you want your voice to be heard.

We understand that when you’re involved in a busy time-constrained business, you need to know where best to invest, without spending a lot of hours researching through a sea of information. Especially as changes are happening exponentially in the social world.

So we’ve created a quick and current guide to the major social media platforms and which types of online and retail businesses they work best for. (more…)

Introducing the Omnishopper, your new favourite consumer

Online and offline shopping is merging as more “omnishoppers” appear in the marketplace. These consumers browse online and shop offline, and vice versa.

It’s now not enough just to have an online presence, but a catalogue of products is also expected so shoppers can browse on their own time.

About the Omnishopper

Omnishoppers will often browse in store while on their phone, so as to compare prices, read online reviews, scan barcodes, take photos of products, and discuss them with family or friends before purchasing. They are the ultimate researchers. (more…)

Notable Marketing Dates in 2018 (including downloadable calendar)

When planning your sales and promotions for the year, there are some regular key dates to keep in mind, such as seasonal changes, public holidays, and school terms.

It also pays to think outside the box and look at some alternate dates that could complement your business, brand or products.

For example, if you sell books or items with quotes, why not focus on prose for World Poetry Day on March 21?

Share a photo of your staff dressed up for Pink Shirt Day on May 18 to show you take a stand against bullying.

Add some Te Reo to your products during Maori Language Week from 10-16 o Mahuru (September).

We’ve created this handy calendar with a mix of notable dates and special events to keep track of. (more…)

Behind the Scenes at Smallfish: Creating a Recipe for Tech Success

At Smallfish, we’re a tight-knit team. We’re passionate about providing our customers with a simple and affordable way to get ahead with an online business. Being a part of the Smallfish community is more than just setting up an online store – it’s about joining a network of enterprising businesses that are all committed to fostering success. This vision drives our own work at Smallfish, as we strive to provide the tools that enable your business to grow. In this article, we present a behind the scenes view of how things are run at Smallfish HQ.

Want to know our recipe for tech success? It’s simple: start with some highly experienced developers, add some fresh new talent, mix well and enjoy! We spoke to Aneesha, our intern software developer, who has been working closely with our in-house developers. She’s enjoying being a part of the Smallfish family (even if it means complying with company breakfast policy!) and learning many things along the way to kickstart her IT career. (more…)