website

Benefits of a Catalogue Website: 5 Reasons to Showcase Your Products Online

Do you own a Swiss Army knife? Have you used every one of its tools? Probably not… yet.

Just because the tools are there, doesn’t mean that they are right for your needs right now. But of course, they may come in handy in the future.

It can be the same with your website. Storbie provides lots of features, including ecommerce. But if you feel that your business isn’t ready for that step yet, no worries. It’ll still be there when you are, and in the meantime there are lots of ways to benefit from its Swiss Army features, including having a catalogue website which showcases your products without online sales.

Let’s take a look at the top five benefits to having a catalogue website with Storbie. (more…)

What Type of Website Does My Pharmacy Need?

A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

Pharmacies are especially of interest to shoppers in New Zealand, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)

What Type of Website Does My Business Need?

Your business needs a website. If you’re serious about what you do, a social media account or an online listing is no longer enough. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

But what type of website your business needs can depend on the kind of business you manage, whether you’re selling products or services, the level of engagement you want online, and what the purpose of your site is.

Ask yourself the following questions:

  • Where can my business currently be found online?
    • It may be a Facebook Page or Google Listing. That’s a start, but your own website is a step further in terms of professionalism. People often don’t trust a business if you’re only selling on Facebook, so you may be losing sales.
  • Who will my website be targeted at?
    • Think about your key demographics and the reasons they may find your website helpful.
  • What do I want customers to do on this website?
    • Do you want to inform them? Inspire them? Bring them in store? Have them shop online?
  • How much time do I have available?
    • A website doesn’t have to take up a lot of time, but content should be regularly refreshed. On Storbie, it only takes a couple of hours to get up and running.
  • What level is my business at?
    • How far has your business come so far? Where do you want it to go to next?

(more…)

Create a Home Page with Impact and Revitalise Your Online Shop

How often have you looked around your living room and wanted to rearrange the furniture or bring in new items to freshen up the space?

What about your website?

Moving furniture is linked to creativity and mood elevation, and you can get the same rewards from an update on your website.

And there’s even more benefit to be had from changing just a few settings online, including a boost in Search Engine Optimisation (SEO).

There are no set rules on how often you should change up your site, as it’s different for every brand and business. However, if it’s been a few years, it’s likely time for a little nip and tuck.

Whether you have hours or just minutes to spare, here are some easy adjustments to revitalise the look of your website. (more…)

How to set up a free Storbie Shop with the Young Enterprise Scheme NZ

Storbie has been a proud supporter and sponsor of the Young Enterprise Scheme in New Zealand, also known as YES, since 2015.

Young Enterprise works with secondary school students and teachers across New Zealand, mentoring them through the process of launching a new business. Participants gain business management experience and a better understanding of entrepreneurship.

For students taking part in Young Enterprise, Storbie offers a free ecommerce website to help market and sell products online, enabling friends, family, and the general public to discover and buy directly from students. Everyone is encouraged to join the YES Market, an online marketplace that showcases products and business from participants.

The YES Market provides increased exposure and is actively promoted by the Young Enterprise Trust.

For YES students setting up an online store with Storbie, here are 9 steps to help you out: (more…)

Choosing the Right Colours For Your Website

The brain processes visual images faster than text, in fact 60,000 times faster, and colour plays a large role in us making quick judgements.

Colours can influence our mood and feelings, and it’s a great tool for subtle branding across your Storbie website so your business is perceived the way you want.

In the Management Decision Journal’s “Impact of Color on Marketing”, it states people make up their mind within 90 seconds of their initial interactions with either people or products, and about 62-90% of the assessment is based on colours alone. Colour, along with your website’s layout, can determine whether a visitor will continue to browse your site.

Take a look at your local fast food restaurant. It’s likely to be a vibrant red. This is because red is a known appetite stimulant, supported closely by orange and yellow. Think McDonalds, KFC and Pizza Hut.

If you’re selling edible items online, red is a great colour to choose. However, it’s best to stay away from blue which is an appetite suppressant.

What colour is Jenny Craig’s logo? Weight Watchers? Most weight loss companies use blue for all of their branding. (So if you’re looking to shed a few pounds, try dishing up meals on a blue plate, or installing a blue light in your fridge, the results might surprise you.)

The reason these colours create such different reactions is down to nature. In the wild there’s very little that’s blue and edible. Nature and our experiences combine to give us an immediate reaction to colour, whether we’re fully aware of it or not.

Colour psychology has been used for decades to market and sell to consumers, and you can easily incorporate it into your Storbie website’s branding. (more…)

Why your pharmacy needs a website

Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.

If your pharmacy does not have an adequate online presence, you could in fact be missing out on sales through your physical store.

Many business owners think a website or online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers. (more…)