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How to set up a free Storbie Shop with the Young Enterprise Scheme NZ

Storbie has been a proud supporter and sponsor of the Young Enterprise Scheme in New Zealand, also known as YES, since 2015.

Young Enterprise works with secondary school students and teachers across New Zealand, mentoring them through the process of launching a new business. Participants gain business management experience and a better understanding of entrepreneurship.

For students taking part in Young Enterprise, Storbie offers a free ecommerce website to help market and sell products online, enabling friends, family, and the general public to discover and buy directly from students. Everyone is encouraged to join the YES Market, an online marketplace that showcases products and business from participants.

The YES Market provides increased exposure and is actively promoted by the Young Enterprise Trust.

For YES students setting up an online store with Storbie, here are 9 steps to help you out: (more…)

Choosing the Right Colours For Your Website

The brain processes visual images faster than text, in fact 60,000 times faster, and colour plays a large role in us making quick judgements.

Colours can influence our mood and feelings, and it’s a great tool for subtle branding across your Storbie website so your business is perceived the way you want.

In the Management Decision Journal’s “Impact of Color on Marketing”, it states people make up their mind within 90 seconds of their initial interactions with either people or products, and about 62-90% of the assessment is based on colours alone. Colour, along with your website’s layout, can determine whether a visitor will continue to browse your site.

Take a look at your local fast food restaurant. It’s likely to be a vibrant red. This is because red is a known appetite stimulant, supported closely by orange and yellow. Think McDonalds, KFC and Pizza Hut.

If you’re selling edible items online, red is a great colour to choose. However, it’s best to stay away from blue which is an appetite suppressant.

What colour is Jenny Craig’s logo? Weight Watchers? Most weight loss companies use blue for all of their branding. (So if you’re looking to shed a few pounds, try dishing up meals on a blue plate, or installing a blue light in your fridge, the results might surprise you.)

The reason these colours create such different reactions is down to nature. In the wild there’s very little that’s blue and edible. Nature and our experiences combine to give us an immediate reaction to colour, whether we’re fully aware of it or not.

Colour psychology has been used for decades to market and sell to consumers, and you can easily incorporate it into your Storbie website’s branding. (more…)

Why your pharmacy needs a website

Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.

If your pharmacy does not have an adequate online presence, you could in fact be missing out on sales through your physical store.

Many business owners think a website or online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers. (more…)