website

Using Google Analytics with your Storbie Website

Having a website with Storbie provides you with lots of integration options, and one that we recommend to help with your strategy planning and marketing is Google Analytics.

The best way to gain insights regarding visitors to your website, Google Analytics is free to almost everyone! Known as a freemium web service, all of the main services are free to use, and are more than enough for small to medium businesses, so put your credit card away!

If you haven’t used Google Analytics before or aren’t sure where to start, this article will step you through the benefits, set up, and how to read the results, in order to better understand your visitors and help your business succeed online with Storbie. (more…)

Reasons for a pharmacy to not have a website and why that could be hurting your business

If you have concerns about the future of community pharmacies, you’ll be looking for solutions to ensure their longevity.

The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include:

  • Digital enablement
  • Health services
  • Community health hub
  • Business operations
  • Automation
  • In-home care
  • Leverage brand
  • Coordination, accreditation and partnerships
  • New products

The first four are considered priorities and the first three being the most “attractive” for both pharmacies and consumers.

Storbie is the award-winning solution and number one website platform used by New Zealand pharmacies. We work closely with the Pharmacy Guild to best understand what pharmacists need, to find web solutions to meet your specific digital requirements.

CP2025 is essentially a prescription for the health-betterment of community pharmacies.

In this article we take a look at the top 4 reasons to stay offline and why that could be at the detriment to your pharmacy.

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Storbie Awards are back for Young Enterprise participants

Storbie is incredibly proud to be associated with the Young Enterprise Trust, and provides a free website and ecommerce platform for participating YES companies, in order to help students promote and sell their products online.

This year we are bringing back the Storbie Awards to encourage participants to get their website looking their best which in turn can help with sales.

All YES companies using the Storbie platform are automatically eligible for the awards, provided they are live by October 18, when judging begins. (more…)

What insights can New Zealand pharmacies gain from Australia’s CP2025

The Pharmacy Guild of Australia recently presented their major strategic planning project at their annual conference, Pharmacy Connect, to Australian pharmacies.

Called Community Pharmacy 2025, or CP2025, it outlines a recommended strategic vision and road map to achieve growth in community pharmacies and ensure their sustainability through to the year 2025 and beyond.

CP2025 is the outcome of large scale market research undertaken with pharmacy owners, staff, students, patients, and stakeholder engagement, and the results are just as relevant for New Zealand pharmacies as our neighbours across the ditch.

The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include: (more…)

How to sell more using Storbie Marketplaces

One of the unique features of Storbie is the ability to create and join marketplaces.

A marketplace is an online destination for multiple shops to be grouped together to increase discoverability, it’s part of being “Different Together“. Much like going to physical markets, Storbie’s online marketplaces allow shoppers to browse a range of products. However these markets are always open and allow search from anywhere via mobile, tablet, laptop or desktop computer.

The more visibility your website and products have, the more likely customers will see your products and buy from you.

No more waiting until the weekend, handling cash or moving stock in the rain!

In this article we will look at how to get the most out of joining a marketplace with a listing page, as well as with an existing Storbie website. (more…)

Benefits of a Product Range Website: 5 Reasons to Showcase Your Products Online

Do you own a Swiss Army knife? Have you used every one of its tools? Probably not… yet.

Just because the tools are there, doesn’t mean that they are right for your needs right now. But of course, they may come in handy in the future.

It can be the same with your website. Storbie provides lots of features, including ecommerce. But if you feel that your business isn’t ready for that step yet, no worries. It’ll still be there when you are, and in the meantime there are lots of ways to benefit from its Swiss Army features, including having a catalogue website which showcases your products without online sales.

Let’s take a look at the top five benefits to having a Product Range¬†website with Storbie. (more…)

What Type of Website Does My Pharmacy Need?

A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

Pharmacies are especially of interest to shoppers in New Zealand, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)

What Type of Website Does My Business Need?

Your business needs a website. If you’re serious about what you do, a social media account or an online listing is no longer enough. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

But what type of website your business needs can depend on the kind of business you manage, whether you’re selling products or services, the level of engagement you want online, and what the purpose of your site is.

Ask yourself the following questions:

  • Where can my business currently be found online?
    • It may be a Facebook Page or Google Listing. That’s a start, but your own website is a step further in terms of professionalism. People often don’t trust a business if you’re only selling on Facebook, so you may be losing sales.
  • Who will my website be targeted at?
    • Think about your key demographics and the reasons they may find your website helpful.
  • What do I want customers to do on this website?
    • Do you want to inform them? Inspire them? Bring them in store? Have them shop online?
  • How much time do I have available?
    • A website doesn’t have to take up a lot of time, but content should be regularly refreshed. On Storbie, it only takes a couple of hours to get up and running.
  • What level is my business at?
    • How far has your business come so far? Where do you want it to go to next?

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Create a Home Page with Impact and Revitalise Your Online Shop

How often have you looked around your living room and wanted to rearrange the furniture or bring in new items to freshen up the space?

What about your website?

Moving furniture is linked to creativity and mood elevation, and you can get the same rewards from an update on your website.

And there’s even more benefit to be had from changing just a few settings online, including a boost in Search Engine Optimisation (SEO).

There are no set rules on how often you should change up your site, as it’s different for every brand and business. However, if it’s been a few years, it’s likely time for a little nip and tuck.

Whether you have hours or just minutes to spare, here are some easy adjustments to revitalise the look of your website. (more…)

How to set up a free Storbie Shop with the Young Enterprise Scheme NZ

Storbie has been a proud supporter and sponsor of the Young Enterprise Scheme in New Zealand, also known as YES, since 2015.

Young Enterprise works with secondary school students and teachers across New Zealand, mentoring them through the process of launching a new business. Participants gain business management experience and a better understanding of entrepreneurship.

For students taking part in Young Enterprise, Storbie offers a free ecommerce website to help market and sell products online, enabling friends, family, and the general public to discover and buy directly from students. Everyone is encouraged to join the YES Market, an online marketplace that showcases products and businesses from participants.

The YES Market provides increased exposure and is actively promoted by the Young Enterprise Trust.

For YES students setting up an online store with Storbie, here are 9 steps to help you out: (more…)