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Consumers Don’t Buy The Way They Used To

We’re in a time of accelerating change.

Ten years ago, the only way for New Zealanders to get their hands on an iPhone was to import it from overseas and have a telco unlock it. Now over 70% of us own a smartphone.

Not unrelated, New Zealand is currently seeing a decline in people driving. There are around 100,000 less drivers now than in 2012. Fewer people under the age of 40 are learning to drive, with less teens on the road than those over 75 years of age.

These changes are just part of what is causing a significant shift in the way we shop. With access to the world in your pocket, why drive to a store, when the store can come to you?

Pharmacies are not immune, and need to adapt if they are to continue being relevant in this evolving market.

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